SIDE QUEST

Starting Time: 19:00

Side Quest is a narrative-driven club music experience and AV show by Alma Digital, transforming the dance floor into a portal for inner exploration. Symbolizing an internal guide, Side Quest challenges us to navigate digital overload and reconnect with our primal selves. Blending electronic world music rhythms with surreal, animated, and AI-generated visuals, it creates a fusion of music, storytelling, and immersive art. Unfolding like a video game, the journey is led by the enigmatic Pink Bug, a character guiding audiences through an awakening experience. With cinematic voices, digital mantras, and pulsating house beats, the show blurs the lines between simulation and reality.

Alma Digital
Alma Digital is a new media art studio that merges art, technology, and science to create immersive and interactive experiences that promote inner traveling and well-being. Our work includes audiovisual shows, interactive installations, immersive experience design, XR, and music. The studio is led by two creative directors who bring a unique blend of artistry and innovation. Vicente Manzano, a multidisciplinary artist with a filmmaking and storytelling background, and Beltrán Lihn, an architect and digital artist, combine their expertise to push the boundaries of immersive and interactive art.