Non-player Character

This work is about the mechanistic existence of human beings. People there move like video game characters. People go to work 5 days a week, come home to have dinner and watch TV in the evening. Before bed, they get absorbed in their phones, quickly get ready in the morning, and go to work again. And again. And again. Over and over. The world is trying to make everything more comfortable, effective and fast. And mediated. And the mediator is technology. We live in a game-like reality. In the digital age, the era of UX/UI design, when one of the main tasks of business is to create and explore the user journey. It is an illusion that the internet and digital technologies give you freedom. The user exists there according to permitted scripts. Thus, they adopt these patterns into their life in exchange for comfort. Comfort in exchange for themselves.

Marina Baldina
Marina is an artist and a film director. Was born in Bryansk and now lives in Moscow. Earned a master’s degree in engineering in Bryansk. Currently also works as a software engineer. In 2023 graduated from the Moscow School of New Cinema. In 2024 was a resident of the video art and photography workshop in the Free Workshops of MMOMA in Moscow.