Apollo 1:1

The Apollo 11 moon landing is an event that expresses the concept of scale in various forms, capturing the notion of one small step for man and a giant leap for mankind. It also highlights the gap between the event itself and its legacy, truth, and fabrication. These disparities reflect the differences in how we perceive the moon, ranging from a romantic imagination to its physical conquest. This may be the great tragedy of fulfilling a fantasy and ironically nullifying it. The artwork offers to bring the moon back to the realms of imagination, precisely through the measure of decoration and cinema, and invites us to discover that we can reach it without even leaving the kitchen.

Michael Berković Greif
Born in 1997, lives and works in Tel Aviv, Israel. Michael Berković Greif is a multidisciplinary designer and visual artist specializing in motion design, typography, video, and image-making. His work delves into the history of cinema and investigates the phenomenal effects of the moving image, while presenting video as a unique form of design and communication. He graduated with honors (B.Des) from the Department of Visual Communication at the Bezalel Academy of Art and Design in Jerusalem (2019-2023). Berković Greif participated in a student exchange program at the Glasgow School of Art (2020-2021). Berković Greif has showcased his work in several notable exhibitions, including the 2024 Jerusalem Design Week held at Hansen House in Jerusalem, the Graduation Final Exhibition at the Bezalel Academy of Art in Jerusalem in 2023, and a group exhibition at the Tel Aviv Artist House in 2020.